Executive Post Graduate Diploma In Sports Management


IIM Rohtak starts a specialized program in “Sports Management” for experienced professionals, sports graduates, and sports enthusiasts. This program is for industrious participants interested in working in the sports, entertainment and related industries. Graduates of this program will be equipped to understand the regulatory, revenue and branding forces at work in the sports industry, nationally and globally.

Program Objectives

This program blends top faculty with unmatched curriculum to enable participants to embark upon exciting career opportunities in the field of Sports Management in India.

  • Offer a course that is needed by the Sport enthusiast participant wishing to carve out a career in the sports industry.
  • Offer a course at par with the best in the world with a focus on being ‘job ready’ upon completion of the course.
  • Offer an innovative, interdisciplinary curriculum that blends a classic sport focused education with professional development, networking, and skills in areas such as sports finance, sports law, sports marketing and merchandizing, and special events.
  • Course Curriculum designed to shape independent and creative thinkers prepared to thrive in global business environments.


Program Content

Term I

Term II

Term III

1.  Sport Marketing

2. Sport Finance & Business

3. Application of Law in Sport

4. Operational and Supply Chain issues in Sports Management

5. Organizational and Management Leadership

6. Sport Event Staging & Sponsorships

1. Sport Medicine

2. Advanced Sport Marketing

3. Sports Journalism

4. International Sport Management

5. Management of Multi-disciplinary Mega Sporting Events

6. PPP Model of the upkeep of the Sports Facilities

1. Strategic Sports Communication

2. Sport Coaching Policy

3. Sociology of Sport & Physical Activity

4. Applied Sport Marketing Research

Live Project – 1


Term IV

Term V

Term VI

1. Sport Kinetics

2. Sport Psychology

3. Sport Entrepreneurship

4. Grassroots Sport Development

5. Sport Merchandize Manufacturing and Marketing Management

6. Construction and maintenance of Sports Facilities

1. History of Academy based instruction

2. Types of Facilities

3. Maintenance and Marketing of Sports Museums

4. Government Schemes for Sports Promotion in India and their Utilization

5. Sport Facility Management

6. Government Framework and policies for Sports Management and Development in India

1. Advanced Sport Marketing Analytics and Digital Marketing in Sports

2. Sports Negotiations and Compliance

3. Manpower and League Management

4. Elite Athletes and International Team Management

Live Project – 2























Program Design & Duration
Duration of the programme will be two year.  This will include total 720 interactive sessions with a mix of Offline Sessions, Online Sessions, Project Work and Industrial Visits. Totalcourse duration will be of 900 Hours.


Offline Sessions


Project Work (Hrs)


Online Sessions


Industrial Visits (Hrs)


Session Duration: 1 hour 15 minutes


There will be six mandatory in-campus modules
(Offline Sessions at IIM Rohtak campus)
Online Sessions will be scheduled twice a week on every Saturday and Sunday.

Program Fee

Total Programme Fees charged to the participant is  5,25,000/- plus applicable taxes.
This includes subsidised tuition fees, alumni fees, academic charges, examinations, textbooks, and study material. All fees are non-refundable.
Also, the participants will pay In-Campus Module Fees of
 4000/- plus taxes per day for local travel, boarding and lodging facilities.
Fees can be paid by Cheque/Demand Draft/NEFT/Payment Gateway

Eligibility Criteria
Candidate with Bachelor’s Degree in any discipline will be eligible to apply. Work Experience in relevant field will be an added advantage.

Selection Procedure

All applicants who fulfil the above mentioned eligibility criteria and want to apply should complete the online registration process.
Post registration, shortlisted applicants will be called for the personal interview. Final shortlisting will be declared, based on the past credentials and performance in the personal interviews.