Emerging Economies Cases Journal

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Prof. Dheeraj Sharma

Director, Indian Institute of Management Rohtak, India

Dr. S K Pandey
Indian Institute of Management Rohtak, India


Dr. S K Pandey
Indian Institute of Management Rohtak, India

Abhinandan K JainManagement Academic
Anandakuttan UnnithanIIM Kozhikode, India
Anirban BiswasIndian Institute of Management Calcutta, India
Ashis MishraIIM Bangalore, India
Barry BabinLouisiana Tech University, USA
Biju VarkkeyIIM Ahmedabad, India
Biswatosh SahaIIM Calcutta, India
Borna ShaheenBall State University, Indiana, USA
Cédomir NestorovicESSEC, Singapore
Don SchultzNortwesteern University, USA
I M PandeyIIM Ahmedabad, India
Indranil BoseIIM Calcutta, India
Jagdish N ShethEmory University, Atlanta, USA
KarmeshuJawaharlal Nehru University, India
M R DixitIIM Ahmedabad, India
Manoj MotianiIIM Indore, India
Narasimhan SrinivasanUniversity of Connecticut, USA
Naresh KhatriUniversity of Missouri, Columbia, USA
Pawan BudhwarAston Business School, UK
Pradeep RauGeorge Washington University, USA
Rajendra NargundkarIIM Indore, India
Rajesh ChandwaniIIM Ahmedabad, India
Rohit VarmanIndian Institute of Management Calcutta, India
S Ramakrishna VelamuriChina Europe International Business School (CEIBS), China
Sanjeev PrasharIIM Raipur, India
Sanjeev SwamiIIT Kanpur, India
Satyendra SinghUniversity of Winnipeg, Canada
Shainesh GIIM Bangalore, India
Shekhar ChaudhuriIIM Calcutta, India
Srini SrinivasanIIM Bangalore, India
Suneel MaheshwariIIM Ahmedabad, India
Venkata Rao VIIM Ahmedabad, India
Vidyanand JhaIIM Calcutta, India
Vishal GuptaUniversity of Alabama, USA

Emerging Economies Cases Journal aims to furnish a platform for academicians and industry practitioners to share previously unpublished cases on the application of management concepts to complex real-world situations in India. It is anticipated that these cases will be of great utility to case instructors. Case studies based on India are preferred but some cases from emerging economies comparable to India can also be considered.

The Journal is listed in the UGC-CARE Group I list of journals


Emerging Economies Cases Journal aims to furnish a platform for academicians and industry practitioners to share previously unpublished cases on the application of management concepts to complex real-world situations in India. It is anticipated that these cases will be of great utility to case instructors. Through these cases, the journal endeavours to facilitate teaching, build analytic skills, generate animated discussion and bridge the gap between theory and practice. While decisional cases across various disciplines of management are the prime focus of the journal, relevant descriptive cases will also be considered for publication. Case studies based on India are preferred but some cases from emerging economies comparable to India can also be considered. Contributions are limited to the English language. With global MNCs beginning to make inroads into the Indian market, there is a greater need to comprehend the business atmosphere unique to India. Contributions are encouraged but are not limited to the field of marketing, operations, human resources, organizational behavior, information technology, finance, economics and strategy. It is expected that these cases will be of relevance to global practitioners and academics who seek to understand the business landscape of India. 

The journal does not publish news and current affairs.



Submission Guidelines for Emerging Economies Cases Journal

  1. Queries and all editorial correspondence should be addressed to The Editors, S.K Pandey  or  Koustab Ghosh, Indian Institute of Management, Rohtak.
    E-mail: casejournal@iimrohtak.ac.in
  2. Contributors must provide their affiliations and complete postal and e-mail addresses with their papers. In case there are two or more authors, then corresponding author’s name and address details must be clearly specified on the first page itself.
  3. Authors will be provided with a copyright form once the contribution is accepted for publication. The submission will be considered as final only after the filled-in and signed copyright form is received. In case there are two or more authors, the corresponding author needs to sign the copyright form.
  4. Publication ethics: SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway
  5. Articles should not exceed 5,000–7,000 words. All articles must be accompanied by an abstract of 150–200 words and 4–6 keywords. Notes should be numbered serially and presented at the end of the article. Notes must contain more than a mere reference.
  6. The authors also need to submit a teaching note along with the manuscript. Manuscripts should be submitted on Sage publishing under the URL: https://us.sagepub.com/en-us/nam/emerging-economies-cases-journal/journal203527#submission-guidelines

       For any queries, you may contact at: casejournal@iimrohtak.ac.in

  1. Use ‘z’ spellings instead of ‘s’ spellings. This means that words ending with ‘-ise’, ‘isation’, etc., will be spelt with ‘z’ (e.g., ‘recognize’, ‘organize’, ‘civilize’).
  2. Use British spellings in all cases rather than American spellings (hence, ‘programme’ not ‘program’, ‘labour’ not ‘labor’, and ‘centre’ and not ‘center’).
  3. Use single quotes throughout. Double quotes only used within single quotes. Spellings of words in quotations should not be changed. Quotations of 45 words or more should be separated from the text and indented with one space with a line space above and below.
  4. Use ‘twentieth century’, ‘1980s’. Spell out numbers from one to nine, 10 and above to remain in figures. However, for exact measurements, use only figures (3 km, 9 percent, not %). Use thousands and millions, not lakhs and crores.
  5. Use of italics and diacriticals should be minimized but used consistently.
  6. Tables and figures to be indicated by number separately (see Table 1), not by placement (see Table below). Present each table and figure on a separate sheet of paper, gathering them together at the end of the article. All Figures and Tables should be cited in the text. Sources for figures and tables should be mentioned irrespective of whether or not they require permissions.
  7. All photographs and scanned images should have a resolution of minimum 300 dpi and 1500 pixels and their format should be TIFF or JPEG. Due permissions should be taken for copyright protected photographs/images. Even for photographs/images available in the public domain, it should be clearly ascertained whether or not their reproduction requires permission for purposes of publishing (which is a profit-making endeavor). All photographs/scanned images should be provided separately.
  8. A consolidated listing of all books, articles, essays, theses and documents referred to (including any referred to in the tables, graphs and maps) should be provided at the end of the article.
  • Arrangement of references: Reference list entries should be alphabetized by the last name of the first author of each work. In each reference, authors’ names are inverted (last name first) for all authors (first, second or subsequent ones); give the last name and initials for all authors of a particular work unless the work has more than six authors. If the work has more than six authors, list the first six authors and then use et al. after the sixth author’s name.
  • Chronological listing: If more than one work by the same author(s) is cited, they should be listed in order by the year of publication, starting with the earliest.
  • Sentence case: In references, sentence case (only the first word and any proper noun are capitalized – e.g., ‘The software industry in India’) is to be followed for the titles of papers, books, articles, etc.
  • Title case: In references, Journal titles are put in title case (first letter of all words except articles and conjunctions are capitalized – e.g., Journal of Business Ethics).
  • Italicize: Book and Journal titles are to be italicized.
  1. Citations and References should adhere to the guidelines below (based on the Publication Manual of the American Psychological Association, 6th edition). Some examples are given below:

In text citations:

  • One work by one author: (Kessler, 2003, p. 50) or ‘Kessler (2003) found that among the epidemiological samples…’
  • One work by two authors: (Joreskog & Sorborn, 2007, pp. 50–66) or Joreskog and Sorborn (2007) found that…
  • One work by three or more authors: (Basu, Banerji & Chatterjee, 2007) [first instance]; Basu et al. (2007) [Second instance onwards].
  • Groups or organizations or universities: (University of Pittsburgh, 2007) or University of Pittsburgh (2007).
  • Authors with same surname: Include the initials in all the in-text citations even if the year of publication differs, e.g., (I. Light, 2006; M.A. Light, 2008).
  • Works with no identified author or anonymous author: Cite the first few words of the reference entry (title) and then the year, e.g., (‘Study finds’, 2007); (Anonymous, 1998).

If abbreviations are provided, then the style to be followed is: (National Institute of Mental Health [NIMH], 2003) in the first citation and (NIMH, 2003) in subsequent citations.
Two or more works by same author: (Gogel, 1990, 2006, in press)

  • Two or more works with different authors: (Gogel, 1996; Miller, 1999)
  • Secondary sources: Allport’s diary (as cited in Nicholson, 2003).


  • Books:
    Patnaik, Utsa (2007). The republic of hunger. New Delhi: Three Essays Collective.
  • Edited Books:
    Amanor, Kojo S., & Moyo, S. (Eds) (2008). Land and sustainable development in Africa. London and New York: Zed Books.
  • Translated books:
    Amin, S. (1976). Unequal development (trans. B. Pearce). London and New York: Monthly Review Press.
  • Book chapters:
    Chachra, S. (2011). The national question in India. In S. Moyo and P. Yeros (Eds), Reclaiming the nation (pp. 67–78). London and New York: Pluto Press.
  • Journal articles:
    Foster, J.B. (2010). The financialization of accumulation. Monthly Review62(5), 1−17. doi: 10.1037/0278-6133.24.2.225 [DOI number optional]
  • Newsletter article, no author:
    Six sites meet for comprehensive anti-gang intiative conference. (2006, November/December). OOJDP News @ a Glance. Retrieved from http://www.ncrjs.gov/html
    [Please do not place a period at the end of an online reference.]
  • Newspaper article:
    Schwartz, J. (1993, September 30). Obesity affects economic, social status. The Washington Post, pp. A1, A4.
  • In-press article:
    Briscoe, R. (in press). Egocentric spatial representation in action and perception. Philosophy and Phenomenological Research. Retrieved from http://cogprints.org/5780/1/ECSRAP.F07.pdf
  • Non-English reference book, title translated into English: 
    Real Academia Espanola. (2001). Diccionario de la lengua espanola [Dictionary of the Spanish Language] (22nd ed.). Madrid, Spain: Author.
  • Special issue or section in a journal: 
    Haney, C., & Wiener, R.L. (Eds) (2004). Capital punishment in the United States [Special Issue]. Psychology, Public Policy, and Law10(4), 1−17.
  1. Book Reviews: The book reviews should, be around 500 words. Book reviews must contain the name of the author and title/subtitle of the book reviewed, place of publication and publisher, date of publication, number of pages and price

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