Contact
Email: mihir.kushwah@iimrohtak.ac.inDr. Mihir is an Assistant Professor in the Marketing and Strategy domain at the Indian Institute of Management Rohtak. He holds a Ph.D. from the Indian Institute of Management Raipur. Prior to his Ph.D. he has worked in the retail sector and the corporate sector. He integrates the recent academic research with practical industry experience to offer novel perspectives and insights into marketing challenges. During his doctoral programme he provided consultancy services to the Chhattisgarh State
Minor Forest Produce (Trading & Development) Co-operative Federation Ltd. under the aegis of the Chhattisgarh Government.
Marketing and Strategy
His research interests include the domain of service failure and service recovery, customer incivility, CSR, and recently he has started exploring AI intervention in services.
He also serves as a reviewer for high-quality peer-reviewed journals like: Journal of Retailing andConsumer Services and Marketing Intelligence and Planning.
His research has been published in Marketing Intelligence and Planning. His papers have been selected and presented in conferences of international repute like the American Marketing Association (AMA),
Australia and New Zealand Marketing Academy (ANZMAC), the European Academy of Management (EURAM) and Association for Consumer Research (ACR) and Frontiers in Service.
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