Ramiro Martins is an expert on differentiating brands and designing new Competitive Advantages for products and services. Prior to joining Smith+co (Iberia) as Managing Partner, he was CEO of Safemode – a Risk Assessment company owned by Fidelidade, the largest insurance group in Portugal. He was CEO of several companies on Insurance, Health Care and Retailing. All these companies became leaders on their segments.

He is also a Professor teaching Strategy, Marketing and Branding at AESE – Business School (Portugal) ASM (Angola) IIBM (Spain) and IIM Rohtak (India). Recently he focused his new interests on Machine Learning and Artificial Intelligence applied to Marketing, Insurance and HealthCare.